Getting To Know Your Checkoff
On Monday, Sept. 22, three key beef checkoff decision makers participated in a live broadcast on RFD-TV, hosted by farm broadcaster Max Armstrong, to help all who pay the checkoff get to know their program better.
Checkoff leaders who participated were:
- Dave Bateman, a farmer-feeder from Oregon, Ill., who chairs the Cattlemen's Beef Board. The Beef Board is responsible for approving the annual budget for its national checkoff-funded programs.
- Virginia Coelho, a cow-calf producer from Fremont, Calif., who chairs the Global Consumer Marketing Group. Producers on committees in this group review checkoff programs in advertising, retail and foodservice promotion, and international marketing, among others.
- David Dick, a cow-calf producer from Sedalia, Mo., who chairs the Public Opinion and Issues Management Group. Producers on committees in this group review programs in public relations, issues management and youth education, among others. (See Committees for additional information.)
You Can Still Submit A Question
Beef and dairy producers, and importers, are invited to ask your question right here on MyBeefCheckoff.com by clicking on the link below. All questions will be answered directly and selected questions and answers will be posted here on MyBeefCheckoff.com.
All questions are welcome and will be answered within a few days.
Funded by the Beef Checkoff.